Monday, September 03, 2007
Taste the Stupidity
Has it come to this? Have we become so desensitized that we need a bottle to change color to let us know when it is cold? Coors trumpets this can as an innovation: the only bottle that let's you know when it's cold. Maybe Coors should add little chimes to alert its stupefied customers when they have successfully opened the bottle. And maybe the bottle can change color a second time to let drinkers know that their booze has run dry and that it is once again time to check the next bottle to see if it is cold enough to drink.
They call their technological breakthrough a "cold-activated bottle." All these years, I have been yearning for an activated bottle.
When the most compelling attribute you can come up with to sell your beer is that it is cold, it is a sure sign that you are selling swill.