Wednesday, June 02, 2010
Politician as Brand
According to the NY Times, a politician recently said: "The latest episodes 'are indicative of a culture that embraces the politics-as-usual mentality that the American people are sick and tired of.' I love how they try to manipulate our perception of events while acting like they're working as our spokespeople and agents.
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Reminds me of something Bill Maher once said on Larry King's show: journalists will refer to news coverage of an event as if they're totally removed from "the media." They avoid speaking about the media in the first person; they'll say things like, "The Ground Zero mosque has been making headlines," instead of, "People like me keep talking about the Ground Zero mosque." That may seem like a rhetorical detail with no real change in meaning, but the shift in perspective is significant. Same thing with politicians talking about "politicians" as if this refers to people in some other world, which the speaker stands outside of along with the listener.
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